To create a brand for a business that decided to evolve and be reborn with its own personality.
Naxin is a project that inherited a long trajectory and experience in consulting Chinese businesses in Spain. And it had a great challenge: to position the role of women in a purely male sector and market.
The objective was to create a new identity that reflects a feminine essence very present in the company. Naxin was the result of this process of brand and business evolution. We created a name and identity that defined current and formal women entrepreneurs. A brand image with strength and modernity, but which conveyed both that evolution and history that preceded it.
What we did?
- Brand concept creation: naming, branding and creative direction.
- Development and design of all communication materials and website.
We'll get back to you ASAP!
The Drasik Studio