DESIGN A BRAND THAT CONNECTS WITH DIFFERENT TARGET.
Technospine is a distributor of surgical materials for dorsal and cervical interventions.
This brand has two very different target: hospitals, private insurance companies and medical insurers on the one hand; and on the other, patients who need to be operated on.
In a sector where sobriety and formality prevail, we found a client that wanted to reflect an image of experience and professionalism, but abandoning the cold and distant style characteristic of the medical field.
Our challenge in this project was the creation of a corporate image that reflects the essence of the brand and which both target audiences are identified with. Therefore, we designed a branding with two versions: one for medical professionals, who are used to technical and formal language; and another one for patients, who appreciate closer treatment.
What we did?
- Creation of company identity and branding.
- Development and design of all communication materials and website.
We'll get back to you ASAP!
The Drasik Studio