The Man Cave,
Create and position the concept of masculine care and aesthetics in Barcelona.
The Man Cave was a project that had a very clear objective: to position itself as the center in Barcelona for male grooming. In addition, it had a defined target audience: urban, mature, masculine, males concerned about their aesthetics. This was a totally new concept in the city that we had to shape.
The Man Cave is a naming and an image that comes after a long process of analysis and reflection. A concept inspired by the Anglo-Saxon "man cave", the exclusive spaces for men, where they can disconnect, relax and feel good. Starting from this idea, we built the whole identity, establishment decoration and brand communication.
What we did?
- Brand concept creation: naming, branding and communication strategy.
- Development and design of all communication materials and website.
We'll get back to you ASAP!
The Drasik Studio